The history of
Look in any newsagents and you will see an enormous
0 _range_ . range
of magazines catering to all tastes and interests. The magazine
industry has 1. _____ since the 17th century and
is still going from strength to strength. Our appetite for these
weekly or monthly publications 2._____ steadily.
The word 'magazine', which comes 3. ______
the French word 'magasin', meaning 'storehouse', first appeared
on the cover of the Gentleman's Magazie, published in London in
1731. This was not, 4. ____, the first publication
of this type. The French 'Journal des Scavans' is generally considered
to be the first actual magazine.
There are two broad categories of magazine: those
5. _____ at the general public, and trade and technical
magazines giving specialised information. The first magazines were
not widely read as low circulation and high production 6.
____ kept them relatively expensive. Most early magazines
had short lives, and it wasn't until the late 19th century that
technological advances in printing, together with a 7. _____
in advertising resulted in lower cover prices.
The first half of the 20th century 8.
____ the publication of many magazines 9. ____
popular today, 10. ______ as the weekly news magazine
Time. A new type appeared in 1922 with the founding of the Reader's
Digest, which reprinted shortened versions of articles from other
magazines. As the century progressed, new titles such as Playboy
and Cosmopolitan mirrored the 11. _____ social
changes taking 12. _____. There was also a massive
growth in the number of magazines devoted to extremely 13.
_____ areas of interest, particularly in scientific and
The result is that nowadays you can be overwhelmed
by choice. Whether you are 14. _____ in restoring
old cars or playing computer games, there are magazines competing
for your custom. Other magazines are aimed at almost every stage
of life, from adolescence, through parenthood to retirement. If
you 15. ____ to a large house in the country, a
designer wardrobe or a luxury yacht, there are magazines for you
to dream over.