The activities in this lesson focus on job hunting. You will cover a range of aspects of the job search process including job advertisements and CVs.
Jon Larsson is thinking of a career move. He has read the job ads in the classified section of his newspaper and has started updating his CV in preparation for the application process.
Read Jon’s biography from his personal webpage and answer the questions that follow.
Jon’s Homepage

Hi, I’m Jon Larsson. Welcome to my personal webpage.

I’m a 42 year-old Marketing Manager for a major multinational software company. I’m originally from Sweden, but have spent most of my life in the UK, so I’m bilingual (I also speak fluent Italian and French). I am currently living in Edinburgh, the beautiful capital of Scotland. However, I feel I need a new challenge in my life, both personally and professionally, so I have decided on a change of direction. I am interested in a fresh start abroad and in a new area of business – I’ve been working with computers for too long!

I have a great deal of experience in marketing having worked in this area for over 10 years. I planned and implemented projects which increased SoftFocus’s market share by 10%. I also restructured the Sales and Marketing Dept at Starsign and improved sales figures by 20%. I have a Diploma in Marketing from Glasgow University (1987) and an MBA completed online with Aston University (1998 -2000). I graduated from Aberdeen University in 1983 after successfully completing a 4-year BA in Economics and International Relations.

So, I have the experience, the qualifications, but not the job satisfaction. I feel it’s time I put my skills and knowledge to better use – for myself and for others. I’ve been very lucky in my career and I am financially secure, so a big salary in my next job is not the most important factor for me. The opportunity to travel and to experience something new and exciting is more attractive. I am not in a hurry to start a new job, I’d rather take my time to make the right decision.

It’s time to update my CV and scan the job ads in the newspapers and on the internet!

 

 

T/F

1.01

Jon is happy with his current job.

 

1.02

He has worked in computers for over 10 years.

 

1.03

He made a significant difference to the profits of SoftFocus and Starsign.

 

1.04

Jon is changing jobs for financial security.

 

1.05

He wants to start a new job as soon as possible.

 

Read this article from a business magazine about how to write an effective CV, then read Jon’s CV.


How to write an effective CV
 

Get yourself noticed. Get ahead of the competition. Get that job!

We asked 3 Human Resources managers with top organisations what they look for in a good CV. What gets you noticed and put on the shortlist and which CVs go straight to the Recycle bin!

This is what they said:

      “Clear layout. Use headings and keywords .”

      “Don’t overuse formatting i.e. not too many different styles in Bold, italics, underlining.”

      “Concise writing style.”

      “No long winded explanations and long sentences please.”

      “Reverse chronological order i.e. most recent job listed first. If you have a long career history only include the last 8 to 10 years. If you are quite new to the job market, present any relevant experience”

      “Don’t start with your first ever job. We’re more interested in your more recent experience.”

      “Include RELEVANT educational background as well as work experience”

      “Check your CV for spelling mistakes before you send it.”

      “Don’t tell us about the swimming certificate you got at primary school! Keep it relevant and up to date.”

      “Don’t leave gaps in your employment history.”

      “References are really important. They should be professional references.”

      “Do NOT use your best friend or a family member as a referee.”

      Be positive! Promote yourself!

      Don’t undersell yourself!

 

Make your CV easy to read. A big company will receive hundreds of CVs for each job and the person reading them will only scan them quickly looking for keywords and information to match you to the job requirements. Make sure the reader doesn’t delete your CV. Use the following headings to direct attention to the important parts:

Personal details        Achievements                       Career history                       Referees        

Profile            Qualifications            Interests                     Special skills

Use the headings from the article above to complete Jon’s CV.

Curriculum Vitae                                                                                         Jon

                                                                                                            Larsson

 

1.01

 

 

Name:                        Jon Larsson
Date of Birth:             20/05/1961
Address:                    16 Ringwood Gardens

1.02

Profile

 
A Marketing Director in a major software firm, SoftFocus Computers, seeking a fresh challenge in a socially responsible organisation.

1.03

 

MBA
Marketing Diploma
BA
Boy Scouts Badge
Swimming certificate 100m

1.04

 

Sales Assistant         
Marketing Co-ordinator
Asst. Marketing Manager Marketing Manager             

Best Clothing Co.       
Fiji Film Co.               
Starsign Computers    
SoftFocus Computers

August 1990 – May 1992
February 1995 – June 1995
June 1995 – January 1997
January 1997 – present

1.05

 

  • Planned and implemented projects which increased SoftFocus’s market share by 10%.
  • Restructured the Sales and Marketing Dept at Starsign and improved sales figures by 20%.

1.06

 

  • Bi-lingual English/Swedish
  • Fluent in Italian and French

1.07

 

Mrs Julia Larsson                                          Dr Charles Runner
16 Ringwood Gardens                                    Director, Sales and Marketing
Edinburgh                                                     Starsign Computers
Scotland                                                       e-mail: charles.runner@starsign.org

Can you suggest any improvements to help Jon update his CV?
Is there anything he needs to add, change or remove? Write your ideas in the space below.

1.08

 

 

Understanding Job advertisements
Read these job ads. Which posts does Jon have the qualifications and experience for? Tick ? the jobs.
Which job would be most suitable for him now? Why?
Online Project Manager
Location: London
Salary: Very attractive salary + benefits
E-Market, a major online trading community, is looking for an Online Project Manager.
As part of an online marketing team, you will be responsible for acquiring new e-Market users. You will lead a team involved in planning and negotiating online deals. You will have a minimum of five years' experience in online planning at a media company.
If you feel you have the right experience for this role, please send your CV.                        Job 1
GlobalAid
We are looking for a hard-working individual with a project development background to join our small but expanding team in an exciting and important environmental and conservation project.
You will be required to spend up to 6 months in your first year abroad, perhaps relocating to our project base in Kenya.
Financial rewards:    limited!
Job satisfaction:        unlimited!
Curriculum Vitae to: Personnel, GlobalAid        Job 2
Want to make a difference?
Feel undervalued and fed up
with your corporate life?
If you have the skills and experience but not the opportunity to use them in a positive way, Action Africa can offer you the opportunity to discover a more satisfying and rewarding working life.
We need people with experience of managing finances and a strong track record in project development to support a new aid project in Africa. The post is based at our head office in London. Immediate start. E-mail/fax your CV now.     Job 3
Marketing Director
Location:
Hong Kong
Salary: $45000-$55000 pa + benefits
 Netway, a highly successful Internet Company is looking for a Marketing Director to start ASAP.
As part of an online marketing team you will be responsible for strategy and online brand development
Ideally, you will have at least four years' experience in planning and buying and 5 years' experience negotiating deals and managing accounts for business development.
E-mail your résumé to: recruitment@HK.org    Job 4
Read the advertisements again and decide if these statements are True or False.

 

 

T/F

3.01

Global Aid is offering a good salary.

 

3.02

Netway is looking for someone to start very soon.

 

3.03

Experience is not necessary for the Action Africa post.

 

3.04

Global Aid wants someone who is prepared to move to Africa.

 

3.05

All the jobs request applicants to send a CV.

 

Find the expressions in the ads with the same meaning as the expressions below?

3.06

at least (Job1)

a minimum of

3.07

moving to (Job2)

 

3.08

Human Resources (Job2)

 

3.09

in a foreign country (Job2)

 

3.10

bored (Job3)

 

3.11

as soon as possible (Job4)

 

Think about your own qualifications and experience and write a draft of your own CV.
Check the details against the suggestions in the ‘How to write an effective CV’ article you read earlier.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Study skills – keeping vocabulary records
When you learn new words or expressions in English, it is a good idea to keep a record of them. You should also include as much important information about these words as possible. Look at the example in the exercise below and then complete the table. Add any other useful new words from this lesson.

Word

Type of word

Meaning

Example sentence

Synonym

résumé

noun

Profile of your work experience/qualifications etc

Please attach your resume with your letter of application.

CV; curriculum vitae

(résumé is more common in US English)

highly

adverb

extremely; very

... a highly successful internet company.

extremely; very

expanding

 

Something is expanding if it is getting bigger or growing.

 

growing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In this lesson you have:
started to look at the job application process
analysed what makes an effective CV
planned your own CV
looked at the language of job advertisements
made a vocabulary record of words and expressions from the lesson.
The next e-m@il lesson looks at how make a successful job application.