Learn English Professionals

other partnerships with limited and global might include:

limited	ability	global	warming
	potential		village
	assets		scale
	company		trends

[2.01]Let’s FACE it, we all know that changes need to be made. [2.02] AFTER all, this company embraced change at the outset and became a leader in its field precisely because it recognised the changes taking place in society. It may not be easy and tough decisions will need to be made. But
[2.03] in the LONG run the company will benefit from the changes we make now, as long as we are brave enough to meet the challenge. If we hesitate we must be prepared to [2.04] DEAL with the consequences : redundancies, closures and ultimately perhaps even the loss of the company. I believe we should [2.05] ACCEPT their offer. That does not mean I am [2.06] willing to compromise on quality and standards, but nor am I willing to hide from the facts.

In the answers the words in capital letters are the stressed words. The words in bold in the rest of the text are also stressed. Again, this is a suggested answer. Individual delivery styles may change the way different people place emphasis.

3.01	The new laws will make it *harder and harder* for us to remain competitive.
3.02	This latest trend is *very, very* encouraging.
3.03	*Every minute of every day* we increase our chances of success.
3.04	They’ve spent *millions and millions* in order to meet new government environmental regulations.
3.05	But, *is it reasonable? Is it fair?*

4.01	E	Just one year ago hardly anyone had heard of him	A	we were out in the real world doing something about it!
4.02	A	While you were sitting in meetings thinking about taking action,	B	it’s a question of ‘when’
4.03	F	To keep our customers	C	stand up and fight for what you believe in.
4.04	C	Instead of sitting back and letting it happen	D	our competitors will exploit it for us.
4.05	B	It’s no longer a question of ‘if’ they enter the market	E	Today, the whole business world sits up and listens whenever he speaks.
4.06	D	If we don’t exploit our advantage	F	we need to lose our arrogance.

4.01 – E
Just one year ago hardly anyone had heard of him. Today, the whole business world sits up and listens whenever he speaks.
Him and he is the connection here. One year ago / Today. Hardly anybody / the whole business world are the contrasts in this example.

4.02 – A
While you were sitting in meetings thinking about taking action, we were out in the real world doing something about it!
The repetition of the present continuous were sitting......were doing helps to identify the match here. The context should also make it clear.

4.03 – F
To keep our customers we need to lose our arrogance.
Here, the pattern is keep....lose i.e. opposites/contrasts

4.04 – C
Instead of sitting back and letting it happen, stand up and fight for what you believe in.
Sitting back / stand up and letting it happen / fight are the contrasting ideas.

4.05 – B
It’s no longer a question of ‘if’ they enter the market, it’s a question of ‘when’
If / when are the contrasting ideas particularly effective with the repetition of the pattern it’s a question of.

4.06 – D
If we don’t exploit our advantage our competitors will exploit it for us.
In this example, the verb exploit is repeated first as a negative (don’t exploit) and then in the affirmative result (will exploit).

Can you adapt the marathon example by creating a more easily identifiable image for an audience from your own town?

Any well known landmarks would help to make this image strong in the minds of your audience.
e.g. for an audience

in Paris:	from the Eiffel Tower to .....
in Rome:	from the Coliseum to .....
in London:	from Buckingham Palace to ....

Take some time to review this lesson to record words and expressions that you think will be of use to you in the presentations you have to give. Make a list in the space below.

This is up to you. However, the word partnerships in Activity 1and Activity 2 are quite important and very useful. Think about how you want to organise your vocabulary records and make sure you record word partnerships as well as single words.

In this lesson you have:

	looked at how word partnerships can help you to chunk effectively and to pace your presentation delivery more effectively.
	used repetition in a way that helps to reinforce a point.
	worked on the technique of dramatic contrast to communicate a particular point more effectively.
	created easily identifiable images to bring statistics to life for your audience.

The next e-m@il lesson – the final lesson in this series on presentation skills – looks at body language and using visuals to create a more dynamic presentation.