Structure type

Definition

1.00

Timeline

Points are arranged in sequential order. Remind the audience of the main points you have covered and give clear signals as to how the next topic will lead on from this.

1.01

Climax

The main points are delivered in order of increasing importance.

1.02

Problem/Solution

A problem is presented, a solution is suggested, and benefits are then given. Summarise the possible solutions in terms of their advantages and disadvantages.

1.03

News story

Start with the overall story in a way that will grab the audience’s attention then repeat each point in more detail throughout the presentation.

1.04

Simple/Complex

Ideas are listed from the most basic to the most complicated. Can also be done in reverse order.

[2.01]              Formal introduction [2.02]              Informal introduction
  • /Right, I think it’s probably time to begin./
  • /Good afternoon, ladies and gentlemen./
  • /I’d like to welcome you all to.../
  • /My name is Jenny Redgrave./
  • /The subject of my presentation this afternoon is.../
  • /I’d be more than happy to answer any questions you may have at the end of the presentation./
  • /OK, why don’t we get started?/
  • /Hello./
  • /Thanks for coming this afternoon./
  • /I’m Jenny Redgrave./
  • /I’m here to talk about.../
  • /I’m happy to answer any questions./
These answers are intended to provide guidance only. You will need to judge the formality of the occasion and respond appropriately. It may be possible to mix the styles.
3.01 b – the speaker is ‘not convinced’ , so it is obviously not answer a; the speaker asks questions to introduce doubt about multitasking, but does not strongly suggest that it is a waste of time so answer b is more appropriate than answer c which is too negative.
3.02 banswer b shows the balance that the speaker wants to express i.e. you have to make the changes in the way you use your time. Answers a and c do not show this balance.
3.03 c – the speaker is using these statistics to impress the audience. Audiences are unlikely to know these exact figures and are unlikely to remember the exact statistics either: they will however, probably understand their importance.
3.04

A

 

The presenter probably continued by outlining reasons for not accepting the current thinking about multi tasking. One possible technique in this type of presentation might be to make a statement which appears to agree with multitasking and then to suddenly knock it down with a strong argument against it. This builds up interest and leaves the audience with a strong image.

e.g. Multitasking is essential if you want to succeed because the ability to do more than one thing at a time shows your ability to deal with the many different aspects of management. Or, of course it could mean that you can’t focus on the priorities; that you have forgotten how to delegate tasks and that you do several things badly instead of doing the essentials well.

B

This presentation probably continued with an argument that suggests that we are responsible for managing ourselves and that time management needs to be understood as an active process, not just as a management theory. A list of DOs and DON’Ts to highlight this might work here e.g.

  • Don’t try to prioritise too many tasks – many tasks can be important but only one or two can be called priorities.
  • Don’t go to the office with an unrealistic list of tasks to achieve in the day – you will feel you are running out of time if you can’t complete them. Do go to the office with a clear idea of what you can achieve.
  • Don’t try to do everything yourself – you don’t have the time. Instead manage your tasks by managing your team – delegate!

C

The presenter probably continued by giving suggestions on how best to create an effective presentation that an audience will remember, outlining strategies and techniques for getting your message across.
e.g.
‘So don’t overload your audience with unnecessary information. Outline the most important points, signal when another important point is coming up and recap these points to give your audience the chance to absorb the information.’

4.01

I’d like to move on

this must be followed by the preposition to

4.02

let me just recap

recap means to look back at, so to recap/look back at the main points is a common technique in presenting

4.03

let’s take a closer look

this must be followed by the preposition at

4.04

I’d like to focus more closely

this must be followed by the preposition on

4.05

let’s turn to

We can assume that the presenter has previously introduced another aspect e.g. the global market and now wants to focus on the local market.

4.06

first, then, finally

logical sequencing

 

 

T/F

5.01

The end is the part that people will remember more clearly than the rest of the presentation.
All parts of the presentation are important, but the audience will remember if you finished the presentation strongly or weakly. The final impression will stay with them.

T

5.02

In the recap stage you should go over all the arguments you made during the presentation.
You should recap the major points you want the audience to remember.

F

5.03

The last point you make is always the most important.
Often it is, but not always. It depends on the purpose and structure of the presentation (see activity 1).

F

5.04

A summary gives the audience a final overview of your main points.
It gives the audience another chance to take in the main points.

T

5.05

It is a good idea to signal the key points you want your audience to remember when they leave.
Let your audience know that you are going to give them important details. They will probably pay more attention and will be more likely to absorb the information.

T

5.06

to conclude

would like must be followed by to.

5.07

in conclusion

all the other examples are verbs

5.08

leave you with

leave someone with something – leave you with this thought...

5.09

finish off

 by is the important word here

6.01

Possible answers might include:

  • Change of focus
  • Keeps the audience interested
  • Shows the audience you value their contribution
  • Gives you time to think
  • Less chance of the audience getting bored, especially in longer presentations
  • Encourages cooperation among members of the audience
  • Audience members get to know each other and may make valuable contacts
6.02

Some presenters may lack confidence in this type of exchange for the following reasons:

  • It is unpredictable
  • Lack of knowledge of the audience
  • The audience is too big
  • The physical surroundings are not suitable
  • They have tried it unsuccessfully previously

Audience participation probably works best in smaller groups, when you have a reasonable knowledge of your audience’s background. You must make sure that the room being used allows for participants to work together in small groups easily e.g. enough space, chairs easily moved etc. It is especially effective when you want to brainstorm ideas and opinions that you can use in your presentation as well as in situations where you want to create a spirit of teamwork and cooperation.

7.01

Other useful information about your audience might include:

  • number of people
  • age range
  • gender balance i.e. how many men/women
  • native speakers or second language speakers
  • nationalities/cultures represented
  • status in their own organisations
  • level of technical knowledge
  • experience
In this lesson you have:

looked at different ways of structuring a presentation
worked on useful ways of opening and closing your presentation
focused on the importance of the signals you give the audience during your presentation
considered how you might actively involve your audience in your presentation

The next e-m@il lesson in this series focuses on the delivery of your presentation. You work on a variety of techniques designed to make your delivery more effective.